Maurizio is setting an example and not just for his sons:
We not only follow the rules of cultivating in our fields, we set examples for our neighbours, we give advice, we teach them how to cultivate properly and wheat cultivation has spread to other fields that do not belong to us. We're also working for others, but it's the same thing, we make the same effort, we have the same passion and the same responsibility.
The secret is crop rotation: beetroot, corn and forage are alternated with wheat.
Beetroot is demanding: it is sown twice a year, in October and March, plus irrigations, weeding, and fertiliser treatments. It needs watering constantly. When we're busy with the harvest farm hands look after the irrigation.
To completely understand the value of what Maurizio is doing on his farm, we are helped by Emilio Romagnoli, who has a PhD in agronomy, Syngenta has assigned to the zone:
One of my responsibilities is to check how things are going at the commercial farms, like Maurizio's to obtain results. My job is to help him when he asks for help, if he has any problems he can't solve on his own and to keep track of treatments done until wheat is obtained with the characteristics required by the supply chain. In this case very good quality wheat with no less than 14.5% proteins. I talk to Maurizio no less than once a week and he's always bringing me up to date on how things are going.
This is the most profound goal of the Armando Deal: ongoing and obstinate search for excellence, putting quality first combined with large quantities. Grano Armando is made from the hard work of people like Maurizio:
The cultivation method is demanding for any farmer. It's not enough to obtain wheat with certain characteristics; it's necessary to ensure that everyone who is a part of the supply chain is satisfied. Not just the farmer but also wheat distributors who need to have a healthy raw material and last but not least, the pasta maker who needs good levels of proteins and gluten in order to make high quality pasta.